for Bespoke – Kimgres (Malaysia)
BESPOKE’s inauguration took place in a rather unorthodox way. We paraded around the concept and pitched the idea to the creative and artistic community. They responded to the idea of a collaborative exhibition enthusiastically.
We launched BESPOKE as an art exhibition curated around the theme – A Remix of Art & Progress, signifying the marriage between art and technology. With the new and accurate printing technological capabilities of ours – we are able to reproduce any art imaginable and etched them onto tiles slab.
This launching event has become quite the talk of the town and public response towards the BESPOKE concept was overwhelmingly positive. Capturing the media attention, the news about our launching event spread all over Malaysia that we had to make it a point to curate exhibition tours to major cities around Malaysia. Through this collaborative art exhibition, we managed to secure several collaborative partnerships with some of the big brands, one of them Nandos Malaysia. Nandos Malaysia welcomes the idea of BESPOKE tiling customization by decking out their signature outlets with personalized tiles that echo their brand identity as well.