for Cocorosa Surfaces (China)
Cocorosa’s foray into China’s building materials industry marked another milestone with its core branding strategy riding on its strong femme outlook – offers the market with an advantageous edge. Cocorosa floral emblem is a symbolic geometric play of cocoa configuration morph to form ‘rosa’ – the rose icon and then expands radially to form blossoming rose. The brand colour profile consists of rose-red tone paired with complimentary cocoa dark-brown tone – creating a welcoming, beauty-inspired and soothing brand feel.
The story behind Cocorosa’s femme outlook is largely attributed to the fact that the company was established and run by a dedicated team composed mostly of women in leadership roles. This reflects well on the brand’s determination to stand out from the rest of their competition by playing the field differently. Cocorosa is an exemplary story of women empowerment in an industry conventionally dominated by men and how the right branding penetration helps them to achieve greater heights.