product brochures
for Tian Bi Ceramics (China)
year 2017

The product brochure commissioned by Tian Bi Ceramics is a repositioning exercise with the objective to portray Tian Bi Ceramics as a trendy and luxurious-oriented brand.

A quick glance of the brochure reveals recurring black & dark thematic concept – dominating most of the visual landscape, a double-edged strategy of associating black with luxuriousness as well as an ingenious way to highlight their predominantly light-toned products range. Setting the main texts in golden-beige adds a certain opulence to the overall look and feel of the brochure.