proposal prepared for
Innomaster Big Slab (China)
designed by Javier Cebrian – Spain
Large-format big slabs of stone suspended from the skeletal framework of Innomaster’s exhibition booth forming curtain-like display around the perimeter – generating dramatic rhythm and continuous motion in the process. Each façade features distinctive product concepts of cement, stone, wood and so on – providing adaptable strategized visual merchandise display systems that could very well be applied to future brand exhibition concepts.
Dark grey as the key colour profile for the exhibition booth design projects Innomaster’s brand essence rather aptly – sleek and modern. It contrasts well with all collections, further highlighting and enhancing each collection’s veinal profile.