CATEGORIZATION & CONCEPTUALIZATION
product brochures
for Persian Stone (China)
year 2017

Categorizing a plethora of natural stone colours with an eclectic mix of veinal profiles into a rational yet appealing classification format is indeed a complicated yet exhilarating process. Throughout rounds of schema and considerations, we discover a rather ingenious yet simple strategy that hinges well on human behavioural patterns – associative colours.

Natural stone has been used extensively throughout human’s history to showcase the best of what their civilization and empire offers through works of art and architecture. It is only logical that we draw inspiration from this idea to form a categorization system – Persian, Ottoman, Nankeen, Mogul & Rome respectively. Each represents a tangible association to colour tone based on the natural stone used to construct these wonders. Persian to portray grey stone collection whereas Ottoman represents beige and brownstone series. Nankeen, a creative word-play tribute to ancient Chinese dynasties capital of Nanjing represents onyx stone – Emperor Qianlong’s favourite precious stone, Mogul to portray white marble stone and Rome to represent travertine stones.

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PERSIAN GREY STONE
OTTOMAN BIEGE STONE
NANKEEN ONYX STONE
MOGUL WHITE STONE
ROME TRAVERTINE
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