identity design & direction
for Quadratico (China)
year 2018

Rather than indulging in complacency, an already established wardrobe specialist brand Quadratico – eager for a stronger branding presence hired us to do what we do best – helping our clients to steer their brand positioning to the right, optimum angle. Quadratico’s namesake is a nod to algebraic quadratic equations, resulting in a brilliant juxtaposition of Q&2 in Quadratico’s monogram.

Rendered in luxurious speckled gold, the brand projects a sterling reputation of luxury-driven, top-notch high-quality products with refined workmanship. This combined with our strategy to employ emboss & deboss technique across all printed collaterals proves to be a success in elevating the Quadratico’s prestige, adding a certain luxurious depth to the brand.