identity design & direction
for VETRO+ (China)
year 2016

Little details that make the biggest difference – Vetro+ philosophy is built upon this idea and adapted visually into its brand identity. With a combined 20-years of experience and knowledge about glass, Vetro+ was established specializing in technologically and aesthetically designed mosaic tiles.

Drawing inspiration from mosaic tiles form, we proposed rectilinear typographic rendition of the wordmark VETRO set in neutral grey with “+” and “/” stroke, rendered in contrasting neon lemon green – providing a balanced look and feel of the logo.

From stylish hexagons to quirky quatrefoils, Vetro+ products are categorized into four different genres – Vetro+one, Vetro+two, Vetro+tri, and Vetro+for respectively.

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